The focal point of the project was the iconic glass shape of Coca-Cola, strategically utilised to reinforce brand recognition. This design approach aimed to showcase the extensive applications that Coca-Cola can explore through vibrant, playful, and engaging CGI.

Key Highlights:

• Extensive Scene Development: Created over 40 unique scenes, each crafted to illustrate various techniques and applications of X-Particles, Octane, Redshift, and Arnold.

• Brand Recognition: Leveraged the iconic glass shape of Coca-Cola to ensure instant brand recognition, reinforcing the connection between the visuals and the brand.

• Dynamic Visuals: Employed a fun, energetic aesthetic that reflects the vibrant spirit of Coca-Cola, showcasing how the brand can engage audiences through captivating CGI.

• Versatile Applications: Demonstrated the numerous possibilities for Coca-Cola’s branding and marketing initiatives, highlighting the versatility of CGI in various contexts.

• Technical Mastery: Utilised advanced rendering techniques to produce visually stunning results, enhancing the overall quality and impact of the pitch.

Through this innovative pitch, we aimed to illustrate how Coca-Cola can effectively leverage CGI to reach diverse applications, engaging audiences with fun and energetic visuals that resonate with the brand’s identity. This project not only served as a testament to our technical skills but also showcased the potential for creativity in the realm of digital marketing.

The Applications Include:

Brand Guidelines
Social
Digital Out of Home