Head and Shoulders | HTaak Studios x JKR
Head and Shoulders | HTaak Studios x JKR
Head and Shoulders | HTaak Studios x JKR
HTaak Studios was commissioned by Head and Shoulders in collaboration with JKR to create over 40 original illustrations for the brand’s flagship shampoo, the number one product worldwide. The studio’s objective was to establish a visually distinct and globally recognisable brand language, consistent across regions without the need for translation or image alteration. The project spanned four years and has been immensely rewarding, with the illustrations applied across the full product range, including shampoos, conditioners, and lotions.
The Crown Splash serves as the lead visual signature across all SKUs. Instantly recognisable, it acts as a dynamic anchor for the brand, conveying motion, freshness, and premium quality while maintaining stylistic cohesion across all products.
Classic Clean Range: The splash appears at the top of the bottle in motion, with the featured ingredient at the base, surrounded by bubbles, air pockets, and water-based motion.
Care Range: Inspired ingredients are integrated while preserving motion and visual continuity across the portfolio.
Technical Execution: X-Particles was used to create the Crown Splash, bubble, and fluid simulations for both primary categories: water-based and cream-based, delivering realistic motion and depth.
Signature Visual: The Crown Splash
The first 10 original illustrations were tested in key markets and performed exceptionally, providing confidence to extend the visual language across the rest of the product line. Over 40 SKUs were delivered under a tight turnaround, setting the foundation for subsequent expansions and ensuring rapid, high-quality execution.
Initial Testing and Rollout
Design Integration
Seamless Consistency: Each illustration was meticulously crafted to ensure the unique style translated across all SKUs and future product expansions.
Adaptive Application: The Crown Splash and inspired ingredient elements were developed to accommodate different product types, maintaining a consistent sense of motion and freshness.
Applications Across the Brand
Shampoo SKUs
Conditioner SKUs
Lotion SKUs
Future product expansions
Global marketing and packaging
Creative Process and Technology
HTaak Studios led the creation, development, and post-production of all 40-plus SKUs, collaborating closely with JKR. Key technologies included:
Cinema 4D & Redshift: Enabled high-fidelity rendering and flexible iteration.
X-Particles: Powered fluid, bubble, and motion simulations for realistic dynamics.
The 3D-first approach eliminated the need for photography or traditional 2D illustration, allowing limitless visual exploration, precise scene revisits, and consistent quality across the portfolio.
Outcome
The project resulted in a globally recognisable, dynamic, and cohesive brand identity that combines technical innovation, creative storytelling, and visual excellence. The Crown Splash has become a signature element for Head and Shoulders, setting a new benchmark for product presentation and establishing a compelling visual language for the brand across all categories.
