The aim was to depict a vibrant social setting surrounded by friends, colleagues, and loved ones enjoying time together, whether at home or out.

To achieve this, I established several key objectives:

• Creating a Photo-Realistic Environment: Developed detailed 3D models to ensure realism. Incorporated accurate lighting and textures to enhance the visual appeal. Focused on creating a lively atmosphere that resonates with the intended audience.

• Crafting a Vibrant Social Setting: Designed an engaging space filled with interactions among friends and family. Captured candid moments that convey warmth and joy. Ensured the scene reflected a relatable and inviting experience.

• Adhering to Pre-Existing Style and Brand Guidelines: Utilised the existing style, look, and feel to maintain brand consistency. Followed brand guidelines to ensure alignment with Noam’s identity. Ensured that all elements in the environment contributed to a cohesive visual narrative.

• Producing Photo-Realistic Product Rendering: Created high-quality, photo-realistic renderings of the Noam product within the social setting. Emphasised the product's features and design through meticulous attention to detail. Used lighting and materials that highlight the product's aesthetic and functionality, making it a focal point in the environment.

• Utilising Advanced Software Tools: Employed Cinema 4D for 3D modelling and animation. Used Redshift for rendering high-quality visuals. Integrated After Effects for post-production enhancements. Utilised Photoshop for texture creation and final adjustments.

Through this proof of concept, I aimed to create a compelling representation of social connections, reinforcing the brand's message and visual identity, while showcasing the Noam product in an engaging and realistic manner.

The Applications Include:

Brand Guidelines
Social
Digital Out of Home