Drawing inspiration from the grandeur and emotion of French Romanticism, the ornate frame was masterfully designed to embody the spirit and identity of Rugby, O2, and the England Team. This frame is not merely decorative; it is a bold statement piece that integrates diverse branding elements and iconic symbols with precision and artistry.

Using Cinema 4D, Redshift, ZBrush, and Photoshop, the frame was meticulously fashioned to evoke a sense of history and timelessness. The surface bears authentic scratches, weathering, and textures that tell a story of endurance and passion, enhancing the visual impact and drawing viewers into the campaign’s narrative.

At the heart of this creation lies a compelling painting by the award-winning Canadian artist Vincent McIndoe. The artwork pulsates with life, capturing the raw passion and emotional intensity of England's rugby fans. It portrays a vibrant crowd, players and supporters spanning all ages, united in O2-branded rugby shirts and flags. A striking figure of a fan joyfully carrying a young child on his shoulders becomes the emblem of rugby’s unifying power, symbolising the enduring legacy and communal spirit that the sport inspires.

Campaign Features

The campaign includes several engaging elements:

• Interactive Social Filter: Designed by Girl&Bear, this feature allows fans to immerse themselves in the artwork.

• Art Style Transformation: Fans have the opportunity to transform themselves into the artwork’s style, creating a personal connection to the campaign.

• Emulating England Heroes: The campaign encourages fans to celebrate their heroes by embodying the spirit of the team.

Through this project, he aimed to create a compelling visual experience that resonates with rugby fans, while celebrating the sport's community and heritage.

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  The Applications Include:
  
  Out-of-home (OOH) advertising
  Digital-out-of-home (DOOH) advertising
  Social media
  Retail channels
  Online platforms