Developing a sophisticated environment that highlights the product’s quality and elegance while maintaining brand consistency.

To achieve this, I established several key objectives:

• Maintaining Premium Brand Ideals: Focused on creating an upscale aesthetic that reflects Ouai's luxurious image. Ensured that all visual elements align with the brand’s identity and ethos.

• Using Lighting and Caustics: Employed advanced lighting techniques to create dynamic contrasts and depth. Played with shadows and caustics to enhance the visual impact and realism of the setup. Crafted an inviting atmosphere that draws attention to the product.

• Keeping the Colours On-Brand: Carefully selected a colour palette that aligns with Ouai's branding. Ensured that all hues contributed to a cohesive and polished look. Highlighted the product's packaging in a way that resonates with the target audience.

• Simulating the Liquid Using X-Particles: Utilised X-Particles to create realistic liquid simulations that showcase the quality of the product. Captured fluid dynamics that add a sense of movement and life to the visuals. Ensured that the liquid interactions enhanced the overall composition without overwhelming the product.

• Utilising Advanced Software Tools: Employed Cinema 4D for 3D modelling and animation. Used Redshift for high-quality rendering to achieve photo-realistic results. Integrated X-particles for fluid simulations, adding realism and depth to the presentation.

The Applications Include:

Website sign-off
Brand Guidelines
Social
Digital Out of Home
POS
Print/Billboard/Banners

Through this project, I aimed to create an engaging visual narrative that not only showcases Ouai's premium products but also reinforces the brand's identity and values, ultimately appealing to a discerning audience.