This project involved capturing the essence of the perfect cocktail through 3D design, with a strong focus on photorealism and dynamic motion.

To achieve this, I established several key objectives:

• Creating the Cocktail in 3D: Developed highly detailed 3D models of the cocktail, including the glass, liquid, and garnishes, to reflect the beauty and intricacy of the drink. Ensured all elements were meticulously crafted to highlight the cocktail's unique aesthetic.

• Focusing on Photorealism: Emphasised photorealistic textures and materials to bring the cocktail to life. Carefully applied realistic lighting and shadows to enhance depth, dimension, and a true-to-life feel.

• Capturing Motion and Still Imagery: Brought the cocktail’s preparation to life through dynamic motion design, showcasing every pour, shake, and stir. Complemented the motion with stunning still imagery that freezes key moments of the cocktail’s creation.

• Simulating Liquid and Ice Effects: Focused on capturing the movement of liquid, ice, and garnishes in motion, adding a sense of fluidity and realism. Ensured that the effects seamlessly blended with the overall visual style without overshadowing the design.

• Maintaining the Sip & Snap Aesthetic: Adhered to a clean, modern visual language that highlights the elegance and craftsmanship of the cocktail. Ensured that all visual elements aligned with the project's sophisticated and refined tone, while evoking the sense of enjoyment associated with sipping a well-crafted drink.

Through this project, I aimed to create compelling visual assets that not only showcase the perfect cocktail but also engage viewers in an immersive experience that blends artistry and realism.

The Applications Include:

Website sign-off
Social media assets
Digital and print advertising
Branding and key visual assets