This project involved capturing the essence of the perfect cocktail through 3D design, with a strong focus on photorealism and dynamic motion. To achieve this, several key objectives were established:

Creating the Cocktail in 3D: Highly detailed 3D models of the cocktail were developed, including the glass, liquid, and garnishes, to reflect the beauty and intricacy of the drink. Every element was meticulously crafted to highlight the cocktail's unique aesthetic.

Focusing on Photorealism: Photorealistic textures and materials were emphasized to bring the cocktail to life. Realistic lighting and shadows were carefully applied to enhance depth, dimension, and a true-to-life feel.

Capturing Motion and Still Imagery: The cocktail’s preparation was brought to life through dynamic motion design, showcasing every pour, shake, and stir. This motion was complemented with stunning still imagery that freezes key moments of the cocktail’s creation.

Simulating Liquid and Ice Effects: Attention was given to capturing the movement of liquid, ice, and garnishes in motion, adding a sense of fluidity and realism. These effects were seamlessly blended with the overall visual style without overshadowing the design.

Maintaining the Sip & Snap Aesthetic: A clean, modern visual language was adhered to, highlighting the elegance and craftsmanship of the cocktail. All visual elements aligned with the project's sophisticated and refined tone while evoking the sense of enjoyment associated with sipping a well-crafted drink.

Through this project, compelling visual assets were created that not only showcase the perfect cocktail but also engage viewers in an immersive experience blending artistry and realism.

Applications Include:

• Website sign-off

• Social media assets

• Digital and print advertising

• Branding and key visual assets