The focus of this project was to highlight the central characters, particularly the proposed friend turned villain, Mysterio, and to foreshadow his betrayal of Spider-Man. To achieve this, several key objectives guided the creative process:

Creating an Intriguing Visual Narrative: The goal was to captivate the audience without revealing the movie’s plot twists. The poster needed to spark curiosity and excitement by introducing Mysterio as a new character who might assume a mentor role, akin to Iron Man and Tony Stark. This perspective not only engaged fans but also laid the groundwork for Mysterio’s complex relationship with Spider-Man.

Developing Unique Concepts: Without any existing assets for the campaign, a creative approach was essential. Over 30 different layouts and ideas were sketched, allowing the imagination to explore various possibilities. The ability to produce assets in 3D and Photoshop provided the freedom to experiment without limitations.

Maintaining a Minimal and Clean Aesthetic: The poster was designed with minimalism and clarity in mind, emphasizing balance and simplicity. This approach ensured that each design element contributed to the overall impact, preventing the viewer from feeling overwhelmed and allowing the central themes to stand out effectively.

Utilising the Logo as a Design Element: The logo played a crucial role in the composition, serving as a holding device that visually separated the two main characters. By positioning Mysterio to appear as if he is stepping out of Spider-Man’s shadow, the creator aimed to symbolise his emergence into a more prominent role. This visual metaphor highlights the tension between the characters and sets the tone for the story.

Through this comprehensive approach, the intention was to craft a visually compelling poster that not only captured the essence of the film but also maintained an air of mystery. The hope was that it would resonate with the target audience, inviting them to explore the rich narrative and character dynamics within Spider-Man: Far From Home. Ultimately, the goal was to create artwork that excites and intrigues fans, leaving them eager to experience the film.

• The Applications Include:
  
  Main Website
  Instagram
  Tiktok
  Snapchat
  Youtube
  Packaging
  Digital Out of Home