Given the freedom to move beyond pre-shoot assets, the decision to create the posters in 3D emerged as the most powerful method to push creative boundaries. This choice injected a dynamic and engaging perspective into the artwork, aligning perfectly with the film’s fresh and relevant tone. Central to the design was the inclusion of the monster truck, a key visual element that had already gained prominence across social media, trailers, and print campaigns.

Several key objectives shaped the creative process:

Highlighting the Group’s Journey: The poster visually narrates the evolution and experiences of the main characters navigating the post-apocalyptic world. Emphasising their interactions and challenging environments, the artwork conveys a vibrant sense of adventure and the resilient spirit of survival.

Embracing 3D Design: Traditional design methods fell short in capturing the film’s high energy, so the 3D approach was embraced for its ability to introduce depth, intricate detail, and dynamic movement. This flexibility allowed experimentation with diverse angles and compositions that brought the scene vividly to life.

Staying True to Brand Guidelines: To maintain coherence within the Zombieland franchise, strict adherence to brand colours, tones, and contrasts ensured a consistent visual language. This careful alignment made certain that the poster’s look would be immediately recognisable and resonate strongly with fans.

Utilising the Existing Logo as a Style Base: The existing logo provided a solid foundation for the design. By aligning the elements with the logo’s style, all components of the poster came together seamlessly. This meticulous attention to detail ensured the final piece felt unified and consistent, preventing any elements from appearing out of place.

Additionally, the poster was showcased in a gallery to launch the social campaign, providing fans and industry professionals with an immersive experience to engage directly with the artwork. This exhibition not only paid tribute to the film but also revealed the intricate creative process behind the poster’s design.

Through this multifaceted approach, the creator aimed to craft a visually bold poster that encapsulated the spirit of Zombieland 2: Double Tap, while striking a chord with the franchise’s dedicated fanbase. The design sought to convey the film’s signature blend of excitement and humour, spotlighting the characters’ journey and inviting audiences to join the next thrilling chapter in the zombie-infested world.

The poster’s award-winning status further amplifies its effectiveness in capturing the essence and energy of the film, solidifying its place as a standout piece of cinematic promotional art.

The Applications Include:

Main Website
Instagram
Tiktok
Snapchat
Youtube
Packaging
Digital Out of Home