The goal was to craft a visually striking representation of the serum, focusing on several key objectives:

Creating the Liquid: Using 3D design, the creator developed a rich, photorealistic gold liquid, carefully integrating delicate glitter flakes that shimmered with dynamic movement. The intricate details of the liquid were meticulously brought to life, ensuring the final result felt natural and captivating.

Art Direction & Composition: Strong art direction was essential to ensure the final visuals aligned with the brand’s aesthetic. Each scene was carefully composed to highlight the liquid’s beauty, allowing it to flow over the product in an organic manner rather than feeling artificially inserted. The composition emphasized creating depth, balance, and a sense of movement, resulting in a more impactful layout.

Avoiding the CGI Look: To maintain realism, particular attention was paid to the lighting and shading of the gold liquid, ensuring it behaved naturally within the scene. The challenge was to blend the elements so seamlessly that the scene never appeared “composed” or digitally manipulated.

Maintaining Brand Aesthetic: The final result reflected Sunday Riley's sophisticated and premium brand image. Through clear art direction, a distinctive visual style was created that not only worked for this product but could also be adapted for future campaigns, establishing a cohesive brand identity.

The Applications Include:

• Website and product page imagery

• Social media content and assets

• Digital and print advertising

• Key visual assets for branding