The focus was on precision and adaptability. Each asset was developed to feel cohesive within the campaign’s creative direction while remaining flexible enough to translate seamlessly across multiple platforms and resolutions.

Seamless Visual Execution:

We built every element with consistency and scalability in mind. Materials were created to enhance richness and tactility, lighting was crafted to accentuate depth and atmosphere, and compositions were refined to balance clarity with character. Particular attention was paid to ensuring assets could be produced at ultra-high resolution for print without compromising efficiency for digital outputs.

Essential Tools Utilised:

• Cinema 4D: Used for modelling, animation layout and building the full suite of hero assets.

• Redshift: Employed for high-quality rendering, enabling controlled lighting, detailed materials and large format outputs.

• X-Particles: Utilised for creating additional atmospheric elements and FX where needed to support the Halloween theme.

Challenges and Solutions:

• Large Scale Rendering: Structured, optimised scenes and render workflows capable of delivering ultra-high resolution assets suitable for print and DOOH.

• Cross Format Consistency: Developed lighting and composition systems that translated smoothly across stills and motion variations.

• Achieving Characterful Realism: Balanced Halloween stylisation with tactile materials and grounded lighting to avoid overly digital results.

• Complex Asset Delivery: Created a streamlined pipeline for producing multiple asset variations across print, digital, social and broadcast formats.