The project seeks to shed light on the impact of gun violence through a powerful visual narrative that captures the stark reality of the situation. By utilising impactful statistics and visceral imagery, I aimed to create an engaging exploration of the issues surrounding gun crime.

To achieve this, I set several key objectives:

• Creating a Visually Striking Narrative: The documentary's focal points included close-up shots of bullets, pistols, and particle-driven effects, such as smoke and dust. These visuals were designed to evoke a visceral response, drawing the audience into the gravity of the subject matter. Each frame aimed to tell a part of the story, emphasising the harsh realities faced in communities affected by gun violence.

• Capturing the Atmosphere of the Streets: I wanted to convey the grit and grime of urban environments where gun crime is prevalent. This involved incorporating elements like dust clouds and the palpable tension in the air, helping to immerse viewers in the scenes being depicted. By portraying the streets authentically, I aimed to create a deeper connection between the audience and the realities of gun violence.

• Highlighting Responsibility through Visual Elements: A key theme of the documentary is the responsibility we all share in addressing gun crime. To illustrate this, I showcased fingerprints on every bullet and gun that litter the streets, serving as a stark reminder of the human impact behind each piece of evidence. This visual motif aimed to provoke thought and reflection on our collective role in this ongoing crisis.

• Utilising Advanced Software Tools: To bring the style frames to life, I employed a combination of Cinema 4D, Octane Render, After Effects, and Photoshop. This suite of tools allowed me to create stunning visuals that effectively communicated the documentary's themes. The use of these technologies enabled me to craft a polished and professional look while maintaining the emotional weight of the subject matter.

Through this comprehensive approach, I aimed to develop a pitch that not only captures the viewer’s attention but also fosters a deeper understanding of the complexities surrounding gun crime in America. My goal was to create a documentary that inspires action and dialogue, ultimately contributing to the ongoing conversation about gun violence and its impact on society.