Velvet Badger was invited by Gucci to pitch a variety of creative ideas for their latest global holiday campaign. After winning the project, Gucci Beauty, COTY, and Velvet Badger embarked on a journey to push the boundaries of creative storytelling with Gucci's first-ever CGI beauty campaign.

• Narrative Concept: Our narrative unfolds with a wish from the stars, gracefully descending from the heavens to illuminate the darkness and breathe life into a world that awakens the senses. This enchanting world reveals exquisite, one-of-a-kind floral designs inspired by each distinct beauty product.

• Symbolism and Unveiling: As these floral creations blossom, the products are unveiled within the blooming flowers, symbolising the joy of gift-giving and offering a carefully curated selection that captivates the audience.

• Creating the Gucci Night Garden: We follow the enchanting sparks as they dance and twirl around the landscape, creating a resplendent Gucci night garden that lights up the darkness with luxurious holiday festivities.

• Creative Storytelling: The initial concept aimed to redefine creative storytelling in Gucci's inaugural CGI beauty campaign. Despite facing numerous challenges along the way, the results were truly exceptional, marking a significant success. The final visuals not only captured the essence of the Gucci brand but also elevated the narrative of beauty through innovative techniques and meticulous attention to detail.

• Collaborative Success: This project stands as a testament to the power of collaboration and creativity, illustrating how a bold vision can lead to extraordinary outcomes. I take great pride in having contributed to such a pioneering campaign that redefined expectations within the beauty industry and resonated deeply with audiences.

This experience has further ignited my passion for blending artistry and technology. I eagerly anticipate continuing to push creative boundaries in future projects, striving for innovation and excellence in all my work.

The Applications Include:

Website sign-off
Social
Digital Out of Home
Full-Screen Application
Print/Web news feeds
Billboards
Magazine
Instore Applications