national trust

national trust

Cherry Blossom
In collaboration with Outernet London and the National Trust, a groundbreaking full CGI animation was crafted to immerse audiences in the breathtaking beauty of the natural world. This visionary project powerfully transformed London’s winter gloom into the vibrant, life-affirming bloom of spring, spotlighting the mesmerising charm of cherry blossoms in all their glory.

Key to the project's success was a thorough understanding of the installation space, ensuring seamless transitions and implementing new systems in both Cinema 4D and After Effects.

Essential Tools Utilised:

  • Cinema 4D: For 3D modelling and animation, allowing for detailed and dynamic visual effects.

  • Redshift: Used for high-quality rendering to achieve photorealistic visuals.

  • X-Particles: Employed to create fluid simulations for the blossom animations.

  • Fused: Utilised for integration and managing complex workflows.

  • Taiao: Leveraged for enhancing the environmental elements and overall aesthetic.

Challenges and Solutions:

  • Crafting Growth Animations: Developing the growth animation for both the branches and blossoms presented significant challenges due to intricate details and the volume of elements required.

  • Detail Management: Ensured each element was accurately represented while maintaining animation fluidity.

  • Visual Richness: Focused on achieving a rich visual quality that enhances the overall impact of the animations.

The final result of CG Blossoms stands as a testament to exceptional animation fluidity and striking visual richness. This project not only fulfilled the original expectations but surpassed them, delivering a captivating visual journey that perfectly embodies the creative vision behind it. The seamless blend of technical mastery and artistic expression makes CG Blossoms a benchmark in its domain.

The Applications Include:

Website sign-off
Social
Digital Out of Home
Full-Screen Application
Print/Web news feeds