This involved focusing on photorealism while capturing the unique aesthetic of the brand.

To achieve this, I established several key objectives:

• Creating the Peaky Blinder’s Beer Range in 3D: Developed detailed 3D models of the beer bottles and packaging to reflect the distinctive design of the Peaky Blinder’s range.
  Ensured that all elements were accurately represented to maintain brand integrity.

• Focusing on Photorealism: Emphasised photorealistic textures and materials to bring the product to life. Incorporated realistic lighting and shadows to enhance the depth and dimension of the assets.

• Capturing Condensation Effects: Simulated condensation on the bottles to convey a sense of refreshment and realism. Ensured that the condensation effects contributed to the overall aesthetic without overpowering the design.

• Maintaining the Peaky Blinder Look and Feel: Adhered to the established style and tone of the Peaky Blinder brand. Ensured that the visual elements reflected the gritty, vintage charm associated with the series. Crafted key art assets that resonate with the target audience while reinforcing brand identity.

Through this project, I aimed to create striking key art assets that not only showcase Peaky Blinder’s beer range but also immerse viewers in the brand’s unique narrative and atmosphere.

The Applications Include:

Website sign-off
Brand Guidelines
Social
Digital Out of Home
POS
Print/Billboard/Banners