This involved focusing on photorealism while capturing the brand's unique aesthetic. To achieve this, several key objectives were established:

• Creating the Peaky Blinders Beer Range in 3D: Detailed 3D models of the beer bottles and packaging were developed to reflect the distinctive design of the Peaky Blinders range. Every element was accurately represented to maintain brand integrity.

• Focusing on Photorealism: Emphasising photorealistic textures and materials brought the product to life. Realistic lighting and shadows were incorporated to enhance the depth and dimension of the assets.

• Capturing Condensation Effects: Condensation on the bottles was simulated to convey a sense of refreshment and realism. These effects contributed to the overall aesthetic without overpowering the design.

• Maintaining the Peaky Blinder Look and Feel: The established style and tone of the Peaky Blinder brand were strictly adhered to. Visual elements reflected the gritty, vintage charm associated with the series. Key art assets were crafted to resonate with the target audience while reinforcing brand identity.

  Through this project, the goal was to create striking key art assets that not only showcase Peaky Blinder’s beer range but also immerse viewers in the brand’s unique narrative and atmosphere.

  
  The Applications Include:

• Website sign-off

• Brand Guidelines

• Social

• Digital Out of Home

• POS

• Print/Billboard/Banners