The project encompassed several tools, including Cinema 4D and Redshift. It required a blend of disciplines to achieve the desired outcome.

Key Components

Key Challenge: The core challenge was to create a key art design capable of performing across various media, from social platforms to print and digital billboards. This demanded careful planning and meticulous attention to detail to ensure every visual element, both foreground and background, remained engaging without detracting from the focus on the fragrance. The extended scenes maintained visual interest while supporting the campaign's central message.

Retouching: Final visuals were enhanced through precise adjustments and refinements, achieving a polished, high-quality appearance.

Extended Scope: The project extended to additional scenes from the main motion campaign, with consistent backdrops and universal composition maintained throughout. This strategic consistency allowed for easy adaptation across formats while preserving the campaign’s visual integrity.

Post Production: The final stage involved seamless integration of all elements during post-production, elevating the overall visual quality.

By applying a strategic and cohesive approach to lighting, composition, and rendering, the work delivered impactful visuals that resonated with the target audience, while preserving Ralph Lauren's timeless elegance.

Applications Included:

• Instagram

• TikTok

• YouTube

• Snapchat

• Facebook

• Digital outlets

• Billboards

• Banners