In this project, my role encompassed a range of disciplines, including Art and Creative Direction, Texturing, Lighting, Modelling, and Retouching. My primary objective was to achieve a level of photorealism that truly captured the essence of the brand.

Key Responsibilities

• Art and Creative Direction: Led the creative vision, ensuring alignment with brand identity and objectives.

• Texturing: Developed detailed textures that enhance the realism of the 3D models, contributing to an authentic look.

• Lighting: Employed strategic lighting techniques to highlight key features and create depth in the scenes.

• Modelling: Created accurate and detailed 3D models that reflect the brand’s characteristics.

• Retouching: Fine-tuned the final visuals to enhance clarity and impact.

By intentionally incorporating imperfections, I aimed to create a natural, photography-like quality that resonates with the viewer. This approach not only enhances the realism of the visuals but also adds a layer of authenticity that connects with the audience.

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The Applications Include:

Website sign-off
Colleague branding and communication
Brand Guidelines
Social
DIgital Out of Home