STARBUCKS

STARBUCKS

STARBUCKS
In collaboration with FutureBrand, the world of Starbucks was vividly brought to life for the launch of the new 18 Instant Premium Selection. This project highlighted expert proficiency in 3D motion design, leveraging Cinema 4D and Redshift to create a visually stunning and immersive experience. The result is a bold, dynamic presentation that elevates the brand's instant coffee offering to a new level of sophistication and appeal.

In this project, the scope spanned multiple disciplines: Art and Creative Direction, Texturing, Lighting, Modelling, and Retouching. The core objective was to push boundaries and reach a level of photorealism that not only showcased technical mastery but also embodied the very essence of the brand with striking clarity and impact.

Key Responsibilities

  • Art and Creative Direction: Led the creative vision, ensuring alignment with brand identity and objectives.

  • Texturing: Developed detailed textures that enhance the realism of the 3D models, contributing to an authentic look.

  • Lighting: Employed strategic lighting techniques to highlight key features and create depth in the scenes.

  • Modelling: Created accurate and detailed 3D models that reflect the brand’s characteristics.

  • Retouching: Fine-tuned the final visuals to enhance clarity and impact.

By deliberately embracing imperfections, the result achieves a raw, photography-like essence that speaks directly to the viewer’s senses. This method elevates the visuals beyond mere imagery, injecting a realness and authenticity that forges a powerful connection with the audience.

© 2023 Copyright/IP Nestlé

The Applications Include:

Website sign-off
Colleague branding and communication
Brand Guidelines
Social
DIgital Out of Home